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Articles tagged with: mascara

Written By: admin on December 12, 2011 1 Comment
Mascara Reality Check

I recently saw a hostess on a TV shopping network claim that the mascara she was selling would give the wearer 5 (!) different looks. Over-inflated claims of that kind drive me absolutely bonkers! What might the 5 looks be in reality? Barely-there, average, clumpy, spidery and Tammy Faye? Doesn’t the […]

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Written By: Brigitte on January 26, 2010 2 Comments
Ad Madness?

I have never had a problem with beauty advertising. I like pretty pictures. Yes, they are retouched and yes, they sell a piece of a dream. But since a couple of years some of them seem to cross a line between being inspirational and right out campy!

At the very moment when […]

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