Glamour Past and Present
Why, oh why is the notion of beauty and glamour so hard to keep current? Why is the default mode always a reference to some tacky TV show from the 80’s? I just received an invitation to attend a trade show for Cosmetics and Beauty and the poster looks like an image from thirty years ago!
Is this really someone’s idea of what glamorous, creative and inspiring beauty is in 2011? The picture is unbelievable: the girl’s makeup is so dated it looks like paint on a mannequin, her high hair is totally yester-year, she doesn’t know she’s about to be strangled by a shirtless guy lurking behind her and if he doesn’t commit the crime, there’s a beast around her neck that will surely do the deed.
This TRADE SHOW aims to get the Cosmetic industry together to inform and explore new concepts, products, markets and vendors. Shouldn’t its image be up-to-date?! If the concept is pure “glamour”, the picture should convey a hint of mysterious, timeless beauty with a modern approach.
In this case above, the lethal combination of heavy makeup, big hair and classic face gives the image an unwanted “retro” look.
A softer eye, a matte lip, true red shade of lipstick and chic hair would bring it up-to-date.
photo – Philippe Salomon
makeup – Brigitte Reiss-Andersen