I recently came upon this rare commercial clip from 1994 – Kate Moss for YSL’s Opium fragrance, directed by the great Satoshi Saikusa. The extremely talented and demanding cinematographer – the late Jean-Yves Escoffier – checked every eyelash, every molecule of makeup. He drove me crazy…and made me a better makeup artist.

At […]

Have you ever tried to describe what a natural makeup looks like? I mean, there are as many versions of “natural” makeup as there are Inuit words to describe snow. Yet, for lack of a better definition, this is how most customers will describe the makeup application they prefer. On set, the art […]

Occasionally I get a great a job that I can sink my creative teeth into. This was the case with the Black Box Project for the luxury paper goods company Iggesund that I was involved with a few months ago.

Guest creative director Marc Benhamou imagined a game of tarot cards of […]

For years, sociologists, moms and therapists have been blaming magazines and advertisers for communicating to young women an impossibly high standard of beauty that makes normal mortals feel inadequate.

One brand has been watching and marketing to match. Make Up For Ever has launched a new campaign for their “HD Makeup” which cleverly stirs […]

Hi Everybody,
My gosh, what a couple of weeks: on location, running around, head spinning… But some great stuff is happening!

The new face of Olay

My favorite red scarf got me in a commercial! That’s me doing Carrie Underwood’s makeup in the new Olay commercial that was released last […]

It looks like beauty advertising just burst from the pages of a glossy fashion magazine right out into the streets of New York! Everywhere I turn there’s a billboard with some great advertising for makeup and cosmetics – in the subway, on bus-stands, on passing taxi-tops… I absolutely love it!

A Maybelline […]

I have never had a problem with beauty advertising. I like pretty pictures. Yes, they are retouched and yes, they sell a piece of a dream. But since a couple of years some of them seem to cross a line between being inspirational and right out campy!

At the very moment when […]